Permaculture Marketing Business Plan Resources
Write Your Permaculture Marking Business Plan
With a Permaculture operation, you are marketing, not just a product but an experience. Study the Permaculture Farming market in your area, determine where you want to fit into that market, identify the customers you want to attract, and develop a plan for the promotion of your Permaculture Farming operation.
The basic principles of good Permaculture marketing: the need to clearly understand and define the products being offered on your Permaculture farm, approaches for developing appropriate pricing, the formulation of product placement strategies, and promotion.
The Market in Your Permaculture Region
- What types of Permaculture activities and goods are popular or increasing in popularity?
- What changes and developments in the Permaculture market are predicted?
- What are the going prices for activities and goods that the market has “discovered” for Permaculture? Your Permaculture business plan gives you an idea of your break-even point for a particular activity or product – can you make a profit at the “going price”?
Find Your Permaculture Niche
- Is there a market for the particular Permaculture activity or product you are proposing?
- Do you need to make changes to tap into consumer demand for a particular activity or product?
- What will set you apart from competitors?
- The family values and goals outlined in your Permaculture business plan generates the operation’s unique character. Make those ideas tangible by incorporating them in your logo, tag line, and signage.
Your Permaculture Customer Demographic
- What demographic are you aiming your Permaculture activities and products toward?
- What can you do to make your Permaculture enterprise convenient for customers to visit?
- Is your location easily found?
- Will potential customers notice your farm in passing?
- Are there other “draws” to your area that your desired customer base will be attracted to?
- Your community are your customers also. What will you do to create a favorable public image? How do you plan to combine forces for partnerships, promotion, and publicity?
Promoting Your Permaculture Enterprise
- How much do you plan to spend toward promotion? A typical beginning Permaculture operation invests 10 to 30% of gross in marketing.
- Consider traditional media. Less influential than in times prior to the Internet, traditional marketing methods may still have a place in your plan. Cost continues to be a barrier for use.
- Newspapers and Radio – Farms and Permaculture opportunities are desired public interest stories.
- Brochures – Color, professionally designed brochures are recommended to provide more detailed information about your Permaculture enterprise.
- Flyers – As opposed to brochures, flyers are inexpensive one page announcements.
- Mail – maintain a mailing and email list. Send at least 2 mailings per year
- Advertise in the phone book if cost effective.
- How can you grow your customer to customer “word of mouth” communications? Word of mouth is extremely important to Permaculture operations.
- Happy customers return and tell their friends about your Permaculture farm. In our fragmented society, customers are looking for a relationship with their Permaculture farm families – make the effort to remember their names and what they like. This relationship is one of the rewarding aspects of Permaculture.
- Recognize the strength of your own Permaculture stories and communicate them to the media, community members, and visitors to efficiently and effectively market your Permaculture business.
- Membership in Permaculture organizations, business associations, local wildlife and photography groups.
- Participate in community farm markets, fairs, and festivals.
Maintain a Web Presence
- Create an attractive, up-dated website and utilize social media tools.
- Permaculture marketing “The Internet is now the primary marketing tool of choice.” It’s estimated of Permaculture farm operators, “Facebook was the top choice of 51.2% and Twitter had 29.9%.”